Care2Serve, the Tasmanian provider of the Carer Gateway program, needed a website that truly supported the 80,000+ unpaid carers they assist. I delivered a visually engaging platform designed to empower users, complete with custom referral forms integrated with Salesforce for seamless functionality. Collaborating with their marketing team, I ensured they could easily manage and update media to keep the site fresh and relevant. To refine the user experience further, the site incorporates Microsoft Clarity heatmaps, enabling insights into user behaviour and identifying improvement opportunities.
This project was all about creating a practical, user-focused resource for Tasmanian carers.
