News & articles

You’ve launched your website, polished your services, and picked your best photos. Then it’s time to talk about you. So you start at the beginning: where you grew up, how you got into your industry, your first client, your big ‘why’. Before you know it, you’ve written a mini-memoir. But here’s the uncomfortable truth. Most people aren’t reading it.

Your website doesn’t literally smell, but it gives off a strong sensory impression—visually, emotionally, and psychologically. In just 0.05 seconds, users decide if it feels professional, appealing, and trustworthy. From visual clarity to load speed, here’s how to craft a first impression that builds trust and keeps visitors hooked.

AI is transforming web design, offering quick website creation. However, while AI tools build functional sites, they struggle with the strategic nuances of brand identity and user experience. This raises the question: can AI truly replace a professional web designer?

This guide covers everything from setting up your profile to keeping it updated, engaging with reviews, and using insights to grow your business. With the right care, your profile can become a powerful tool to connect with your community and drive success.

E-commerce continues to grow rapidly in Australia and shows no signs of slowing down. By 2025, projections suggest the Australian e-commerce market could reach over $77 billion